Having a brand strategy is important for any company or business. Decades ago, branding was defined as a name, slogan, sign, symbol or design, or a combination of these elements that distinguish one company, product, ...
Unless you've been hiding in a cupboard you would have noticed the enormous backlash to Instagram's new terms of use, specifically: "To help us deliver interesting paid or sponsored content ...
The Generations: Greatest Generation: born prior to 1946 (64 + years of age in 2009) Boomers: 1946 – 1964 Generation X: 1965 – 1976 Generation Y (Echo Boomers or Millennials): 1977-1994 ...
Marketing Magazine’s infographic from their October issue (reproduced with their kind permission) looks at the use of Australian social media and what consumers want from brands. With 62% of Australia’s ...
SoLoMo shopping (social-location aware-mobile) smartphone technology is undoubtedly changing the way we shop. One of the growing shopping trends that has been annoying the hell out of retailers is‘showrooming,’ where ...