Chat with us, powered by LiveChat

Author Wolff

Having a brand strategy is important for any company or business. Decades ago, branding was defined as a name, slogan, sign, symbol or design, or a combination of these elements that distinguish one company, product, ...
Read More
You wouldn’t open a shop and just expect customers to find you. The same applies to producing a website - once you’ve done all the hard work of design, development ...
Read More
The Generations: Greatest Generation: born prior to 1946 (64 + years of age in 2009) Boomers: 1946 – 1964 Generation X: 1965 – 1976 Generation Y (Echo Boomers or Millennials): 1977-1994 ...
Read More
Marketing Magazine’s infographic from their October issue (reproduced with their kind permission) looks at the use of Australian social media and what consumers want from brands. With 62% of Australia’s ...
Read More
SoLoMo shopping (social-location aware-mobile) smartphone technology is undoubtedly changing the way we shop. One of the growing shopping trends that has been annoying the hell out of retailers is‘showrooming,’ where ...
Read More
Social Commerce Today called this the 'best presentation on social media available right now,' and I have to agree. It offers a pragmatic perspective into a much more mature market than ...
Read More
Every now and again some smart company, in this case it's Sprinklr, sets out to tackle a major topical issue and use content marketing to spread the word...the issue in this ...
Read More
I first blogged about QR codes in October 2011 when the brilliant (and now much copied) Tesco campaign was launched in Korea. Tesco established a virtual store in subways with 'Supermarket aisle' ...
Read More