Social Commerce Today called this the ‘best presentation on social media available right now,’ and I have to agree. It offers a pragmatic perspective into a much more mature market than ours here in Australia with insights into the complexity of scaling social media.
Adam Kmiec of Campbell Soup Co presented his experiences with social media at Walgreens and Campbell Soup during the Social Commerce Summit day of eTail East 2012 in Boston. It’s just over 30 minutes long so it’s a good one to watch during your lunchbreak…or with your feet up tonight or over the weekend..it’s worth it!
The simple lesson is that social media will work when you do (amazing) stuff worth sharing.
Adam argues what you don’t need is more data – we already know more than we can possibly understand.
What you need is insight.
Use social media to find what people find amazing – stuff worth sharing, and build on that. (click read more to see the vid)