Overview

Cammeray Dance Academy (CDA) is situated in Sydney’s lower north shore and offers a wide range of dance classes for children of all ages including: Classical Ballet, Creative Movement, Jazz, Lyrical Dance, Acrobatics, Song & Dance Musical Theatre, Stretch and Strength, Yoga & Piano & vocal lessons.

CDA appointed Wolff Design to design and develop a new website and create a “better” brand logo. CDA had an existing website which “did the job” but it was thought that it lacked appeal to generate new business in a very competitive environment. The brand logo had been hand drawn from a photograph of the CDA founder.

Wolff Design researched other children’s dance schools in the area and came up with a visually impactful design strategy coupled with easy to access dance class information. Wolff Design used the concept of the existing logo and created a more stylised device with different colour variations.

The new website is generating significantly more enquiries than previously, and with positive customer feedback on accessibility of relevant and important information.

Client

  • Cammeray Dance Academy

Responsibilities

  • Art Direction
  • Web Design