Back in March Google launched their Social Reports. The new reports aimed to bridge the gap between social media and business metrics – ‘allowing you to better measure the full value of the social channel for your business.’GA’s Social Reports are designed to:

  • Identify the full value of traffic coming from social sites and measure how they lead to direct conversions or assist in future conversions
  • Understand social activities happening both on and off of your site to help you optimize user engagement and increase social key performance indicators (KPIs)
  • Make better, more efficient data-driven decisions in your social media marketing program “
There’s lots of useful reports that can be generated though one of the most interesting for me is the Social Sources Report. Why?..
because it identifies the networks and communities visitors are using to engage with your content and then lets you see how people interact based on where they came from. Marketers can use the Social Sources report to understand which networks deliver ROI and get an idea of the content that should be created for each.
I came across this Google YouTube vid that I wanted to share as a reminder to make sure that you are tracking your social channel ?