The Australian Beef Group was formed through connecting the world’s best beef producers to the world’s best food providers.

Wolff was commissioned to develop a brand persona and tone of voice strategy and tactical campaign that would effectively promote the quality image of Australian red meat to key international partners and their distinct cultures.

Wolff designed and produced several high-quality brochures, along with their digital footprint.


  • Australian Beef Group (ABG)


  • Strategy
  • Marketing
  • Website
  • Collateral
  • Print
  • Packaging
  • Trade show booths
Australian Beef Group Banner
Australian Beef Group
Australian Beef Group