Who am I? I am passionate to the core about creativity and somewhat of a perfectionist. This can of course be a conundrum because is there such a thing as perfection in creativity? There has not been a time in my life when “design and creativity” was not at the top of my mind. It’s been crucial in shaping my life since year dot, my career since 1986 (two years prior studying retail management with Woolworths) and my business since 1994.

My career has lead me to work creatively and strategically with some of the largest of multinationals; companies like Johnson & Johnson, Pepsi, Tooheys, Fosters, LG, Sony, Microsoft and Whitewings through to the smallest of start-up companies. I love working with them all and am passionate about their goals.

Over the past 24 years as Wolff I have learnt to understand what goes unwritten in briefs and what makes a good strategic piece of communication across multitudes of touch points from print to digital.

And what would we do without technology huh? We love and use it every day and help our clients integrate and utilise it. It has actually become the very core of our strategies for more than 10 years now.

All this creativity going around in your head can send you insane, so I need an outlet and for me that outlet is sport, surfing and skiing preferably …it’s freedom to express yourself in line with nature. Nothing better.

There are 2 things in business for me…first and foremost, love what you do and do what you love.

Second, build a team around you that are talented, passionate and have the same principles and ethics.