Wolff has worked with Johnson & Johnson Vision Care for a number of years, developing materials for optometrists to promote ACUVUE Brand Contact Lenses.

Recently, Wolff worked with the ACUVUE team to develop a new brand, ACUcare, which provides support for independent optometrists. Wolff developed the brand name and identity, which has now been globally trademarked.

Wolff developed in-store POS, patient communication pieces and ECP marketing material.


  • Johnson & Johnson Vision Care


  • Creative
  • Branding
  • Print
  • Collateral
JJ older projects