As of July 2020, Australia’s financial services sector was home to almost 50,000 businesses*. Of course, recent global events have impacted many industries negatively (the financial sector included), but as the adverse effects of the Covid-19 pandemic begin to come to a head, Australians, now more than ever, are going to need all the financial assistance they can get.
With a boom in the industry imminent, right now is the best time for financial planners, lenders, insurance providers and other businesses in the finance sector to streamline their marketing efforts. This includes implementing effective brand communication strategies that will help bring in new clients, retain existing clients and increase brand value and loyalty across all areas. Here are 9 wildly effective brand communication strategies for companies within the financial services sector that are often overlooked, all tried and approved by the Wolff Design crew…
Tip: Ensure the brand identity of your business is reflected in your social media post planning. It may vary slightly across platforms, but your audience should feel as though they’re interacting with the same entity with every social media encounter.
Tip: When communicating via EDM, choose a regular mailing schedule and stick to it. For businesses within the financial industry, a monthly newsletter update is generally a great option as clients won’t feel bombarded.
Tip: Engaging with a credible design company (like the team here at Wolff Design) is the best way to ensure your branding is fully cohesive, delivers a clear message of professionalism and is easy for your clients to comprehend, relate to and engage with.
Tip: Every client is different. Some may not feel comfortable with frequent face-to-face meetings. Others may enjoy a regular coffee catch up to discuss financial industry updates. Gauge each client separately and schedule face-to-face communication accordingly.
Tip: If creating your own podcast is a viable option for your business, be sure to plan out a suitable podcast marketing strategy. Getting your podcast into the ‘New & Noteworthy’ category within the first few weeks is crucial to propelling its reach and follower count.
Tip: Include Search Engine Optimisation (SEO) attributes like relevant keywords and headings in your posts to drive traffic to your website.
Tip: Ensuring a seamless, cohesive user experience through web design, graphics and copy is key to effective website brand communication.
Tip: Keep signage memorable and attention-grabbing. Big, bold branding elements and key information should be communicated but keep the finer details for in-person meetings and websites.
Tip: This strategy will allow your business to save time, money and energy whilst still providing valuable information with the target audience.
Help your financial services business stand out in
a sea of change
Here at Wolff Design, we believe that every business should have the opportunity to effectively communicate with their audience, no matter who that might be. Having worked with a range of clients in the financial services sector, we are confident that our industry knowledge is crucial to providing a top-tier design service to financial planners, insurance agencies, lenders and other finance-based businesses.
Tip: Take a look at the work we’ve done recently for Treysta Wealth Management, one of our long-standing clients and one of Sydney’s leading financial advisory firms.
Reach out to the Wolff Design team if you’re looking to improve your brand communication to inspire your target market to work with you!